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To Be Successful, I Encourage You To Burn Your Boats

sea logs boat fire

Ever since finishing high school, I have been working for somebody else. I have been a diligent employee, one who often went above and beyond the call of duty, including working extra-long hours or weekends happily without pay. This was the case until I decided to create my own business. 

As soon as work finished I raced home and got stuck into researching, designing prototypes, learning finance and business, so that when the time came to make the leap from employee to unemployable, it was a detailed decision based on assessment and prior planned, as opposed to half-cooked and winging it. 

When the time came to declare myself "unemployable" and go out starting my own business venture, you can imagine, my phone wasn’t exactly ringing off the wall during the first few months. But even then, when I didn’t know how I was going to pay my bills, I had no regrets. I was committed to my new direction and had burned my boats. There was no looking back.

The concept of burning a boat traces back to one of the history’s most inspiring leadership stories in 1519. Hernán Cortés led a large expedition consisting of 600 Spaniards, 16 or so horses, and 11 boats to Mexico. The goal: capture a magnificent treasure said to be held there. Upon arrival, Cortés made history by destroying his ships. This sent a clear message to his men: There is no turning back. They either win or they perish. Although you might assume that Cortés’ men would have become despondent, with no exit strategy in place to save their lives, they instead rallied behind their leader as never before. Within two years, he succeeded in his conquest of the Aztec empire. (Some date this concept even further back in history, to the times of Julius Caesar—in his conquest of England—or even the Ancient Greeks. Regardless, the scenarios and impact were similar.)

At its essence, burning boats represents a point of no return, a psychological commitment where you recognize that you have crossed a line never to cross back. There is no hedging, no looking over your shoulder. Everything now—all thoughts and efforts—must be focused on succeeding in this new reality.

Hebrew tradition teaches a similar value. In ancient times, Israelite armies would besiege enemy cities from three sides only, leaving open the possibility of flight. They understood that so long as the enemy saw that they had an escape route available, they would not fight with utmost earnestness and energy. In most cases, this played right into the besiegers’ hands.

Whether we face a true crossroads or simply want to achieve great things in our careers, personal lives or both, we must approach our decisions with a level of commitment that will drive us definitively forward. If you lead others, find a way to gain their commitment to ensuring that you work together toward common goals.

The same holds true with business decisions, especially at times of market and/or organizational change. Kodak, for example, had to burn their boats to reinvent their business model from selling film products to offering digital services, too. Darwin E. Smith, CEO of Kimberly-Clark, made a strategic decision to sell his company’s paper mills and invest the money in brands like Kleenex and Huggies. At the time, he was mercilessly ridiculed by the media. However, the strategy soon began to look brilliant as Kimberly-Clark outperformed Procter & Gamble and gained full control of Scott Paper. These companies burned their boats to find new ways to the gold.

Too often, we see examples of would-be entrepreneurs holding onto their jobs while trying to set up a business. This communicates a lack of faith in their own business model for them to take the leap of faith. Other entrepreneurs operate different businesses with the belief that if one business fails, the other will save them. Although these might make sense from the perspective of holding on to a life preserver, they minimize the likelihood of success.

The same holds true in personal relationships. We fear rejection or other undesired outcomes so we float around and don’t take the necessary risk needed to find and sustain deep, fulfilling relationships.

There are times in our life when we need to make decisions even when we are unclear which path to travel. We gather as many facts as we can, measure the risks and then use our best judgment and the insights of others to guide us forward. Once we make our decision, we have to be willing to stick with it and not allow fear and second-guessing to derail us. Instead of focusing on the what-ifs, concentrate on the task at hand and the steps needed to be successful.

Safety nets and escape routes can protect us from pain and injury. But they also tend to reduce the effort, focus, and commitment that we invest into a process. Once you have completed your discernment process, you have to be willing to burn the boats behind you and trust your inner voice to pursue your dreams. Never look back. Go for it!!


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