< back to blog

The Two Constants in ALL Successful Business Strategies

11 blog pic

Business owners in all fields are constantly looking for groundbreaking ways to improve their businesses and secrets to success that will increase their ability to prosper. As business owners ourselves, we have definitely gone down the rabbit hole of looking for the magic potion and special solution to push us through the tough times.

While we’ve definitely learned some great things along the way, there have only been two things that have been present in every tip and solution that proved effective. The first you can probably guess is smart, hard work. Rolling up your sleeves and getting your hands dirty is a sure fire way to push a business over any hurdle. The key, though, is that it needs to be intelligent, smart work. If you’re trying to dig a 20-foot hole and working 18 hours a day with a shovel when there is a bulldozer sitting 10 feet away, you’re working hard, but you’re not working smart. Marrying the two together is extremely vital.

The second constant is surprisingly almost as important as the first. Information. Information is the key to being able to make effective and efficient decisions to drive your business forward. We aren’t just talking about random information. Knowing all the different breeds of dogs there are isn’t going to help you if you’re a financial planner. You need to know information that is pertinent and specific to your business and area of expertise.

The information also needs to be accurate and available in a time frame that it can be used. If you’re in the fashion industry, knowing what colors are in this season is not going to be helpful if you hear about it six months from now. Real-time is ideal. The information also needs to be presented in a clean way that is easily digestible and able to be analyzed and sorted. Data is great, but it’s worthless if you can’t use it to make more informed decisions.

It is ultimately up to you to figure out what information you need and the best way to get it. We highly recommend looking for support style companies in your field that can help. If you happen to be in the maritime business, we’ve created Sea Logs which is an electronic logbook software company that provides you accurate and pertinent information on your vessels and crew in real-time. We’ve done the heavy lifting for you, by determining the pertinent information but also left the flexibility to change that to meet your businesses’ unique needs.

The information is provided in real-time and able to be sliced and diced through sorting and report functions to help you take actionable steps from the data we collect for you. It’s a must have for any maritime business owner looking to improve the efficiency and safety of their operations. If you don’t have complete information, you’re doing yourself, your business, and your employees a disservice. Information and smart, hard work are a must if you want to stay afloat in today’s tough business climate.



If you’re ready to take your business to the next level and put more money in your pocket, try Sea Logs electronic logbooks today for FREE! Just go to http://www.sealogs.com and sign up now!*


* (30-day free trial, no credit card needed, cancel anytime!)